Monday, October 3, 2011

Business solution and CRM Benefits

From Customer's perspective: Customer clear vision and management of all information associated with it (performance,history, shopping, phone calls, faxes, state of the interactions made ​​...). Any project ofimplementing a CRM tool, the key is to work from empathy (putting yourself in thecustomer). From the commercial perspective: -Management of vendor calendar. - Introduction of orders generated through the laptop or mobile device for commercial or technical. - Management of commercial tracking, assigning certain follow up actions automatically. - Management and monitoring of all services, time response, maintenance contracts,warranties etc. From the planning perspective: - Planning for the actions of the vendors on the basis of the strategy outlined. PE, first visitafter a direct marketing action. - Overview of the effectiveness of marketing activities and their impact on costs. - Vision of people appropriate or preferred by the client to give adequate service. From the perspective of information: - Integration of orders and contacts through the web site to the system. - Understanding the cost structure of the business area (cost of customer acquisition,customer value, profitability, etc.). - Access for all users of the system to all types of customer information, marketingopportunities or actions.

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