Monday, October 3, 2011
Business solution and CRM Benefits
From Customer's perspective:
Customer clear vision and management of all information associated with it (performance,history, shopping, phone calls, faxes, state of the interactions made ...). Any project ofimplementing a CRM tool, the key is to work from empathy (putting yourself in thecustomer).
From the commercial perspective:
-Management of vendor calendar.
- Introduction of orders generated through the laptop or mobile device for commercial or technical.
- Management of commercial tracking, assigning certain follow up actions automatically.
- Management and monitoring of all services, time response, maintenance contracts,warranties etc.
From the planning perspective:
- Planning for the actions of the vendors on the basis of the strategy outlined. PE, first visitafter a direct marketing action.
- Overview of the effectiveness of marketing activities and their impact on costs.
- Vision of people appropriate or preferred by the client to give adequate service.
From the perspective of information:
- Integration of orders and contacts through the web site to the system.
- Understanding the cost structure of the business area (cost of customer acquisition,customer value, profitability, etc.).
- Access for all users of the system to all types of customer information, marketingopportunities or actions.
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